Cavallo Marketing
I led the visual development and day-to-day management of the brand, ensuring a cohesive, polished identity across every marketing channel and customer touchpoint.
Lead Designer
Role
B2B SaaS
Industry
+124% Social Media Following, $30M+ in Attributed Revenue
Outcome
The Problem
The B2B SaaS market is crowded with vendors all making similar promises, which makes a distinct, elevated, and recognizable brand essential. Over the past four years, I have served as Cavallo’s lead designer, helping shape and expand the brand across nearly every customer and prospect touchpoint. My work goes well beyond creating individual assets and marketing campaigns. I have helped establish a consistent visual language across digital campaigns, websites, events, product marketing, sales materials, presentations, and long-form content. Each project requires balancing creative ambition with business goals, brand standards, and the needs of a highly specific audience. Through close attention to detail, thoughtful visual storytelling, and a strong understanding of Cavallo’s market position, I have helped the brand grow into a more polished, cohesive, and confident identity. The result is a flexible design system that remains recognizable across channels while adapting to different products, campaigns, audiences, and stages of the buyer journey.
Social Media
Because LinkedIn is the platform most aligned with Cavallo’s target audience, it serves as the company’s primary social media channel. By managing the page and producing consistent, high-quality visual content, I helped grow its following by 123% while maintaining an average engagement rate of 7.2%, well above the 5% benchmark for world-class performance.
Email is one of Cavallo’s primary channels for communicating with customers, prospects, and partners, making consistency and quality especially important. As I helped develop this area of the company’s marketing, I focused closely on typography, imagery, and voice to ensure each message felt polished, on-brand, and appropriately tailored to its audience and purpose.
Digital Advertising
To support integrated marketing campaigns, I wrote and designed digital ads for placement across Google and social media. Each concept was tailored to a specific audience, with creative often centered on industry trends, product launches, and broader brand awareness goals.
Product Sheets, White Papers, & Ebooks
For more detailed product information, bottom-of-the-funnel assets, and gated content, I designed product sheets, white papers, and ebooks. These long-form pieces gave me the opportunity to build brand awareness, educate prospects, and create polished, engaging layouts that made complex information easier to understand.
