I’m Adam Hummel, a designer and problem solver. Let’s work together.

I’m a UX Designer based in Grand Rapids, Michigan, dedicated to creating intuitive, user-centered digital experiences that solve real problems. My background in marketing and visual communication gives me a unique ability to blend strategic insight with creative execution, helping businesses turn complex ideas into experiences that feel effortless for their users.

Over the past decade, I’ve worked across both digital and print design, evolving my craft toward user experience design, interaction design, and usability research. My process centers on understanding people’s goals, challenges, and behaviors and translating those insights into designs that are not only functional but delightful to use.

My Approach to UX Design

I believe great design begins with empathy and collaboration. Whether conducting usability tests, mapping user journeys, or building interactive prototypes, I aim to create solutions that align user needs with business outcomes. I enjoy collaborating with cross-functional teams, facilitating design discussions, and iterating quickly to deliver clear, consistent results.

What Drives My Work

  • Human-Centered Design: I focus on usability, accessibility, and clarity in every interface.

  • Iterative Learning: I continually explore new tools and design systems to refine my process.

  • Purposeful Creativity: I balance aesthetics with logic, designing not just what looks good, but what works beautifully.

My goal as a UX Designer is to make technology more understandable, useful, and meaningful.

View My Resume